Google is out to upstage iOS with Android P

How can Google make Android seem better than iOS? Despite its best efforts, Apple remains dominant in the high-end phone market – but that might be about to change.

It’s a well-worn tech topic best avoided in polite conversation. But a recent Bloomberg article has once again brought it back to everyone’s attention.

Citing “people familiar with the situation”, Bloomberg reports Google plans to win some of Apple’s share of the high-end phone market with major interface changes in Android P (aka Android 9).

This will be the next major version of Android. It’s likely to debut in a Pixel 3, or similar, phone later in 2018. But what exactly has Google got up its corporate sleeve?

Android introduced soft buttons instead of hardware buttons, like, five years ago. After that not much has really changed in the basic interactions. It’s time to look a little more at how you can make the basic functionality of the phone more engaging, fluid and seamless. The most important thing is ironing out the things you use most often, like unlocking your phone, finding and locating an app on your home screen, and so on. Trying to figure out those things and using machine learning to automate them.

The open nature of Android makes it difficult for one vision to be implemented across the board, meaning, structurally, Android has to create an environment where they create a unified result that they want to achieve and then work backwards to implement the changes. Android has grown so much over the years but still lags behind Apple simply because of apple’s more secure single hardware type approach.

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