This blatant thirst for our private data is the main reason Facebook has come under fire for sharing Whatsapp data with their parent app. From a business standpoint, Facebook is looking for a way to monetize the popular Whatsapp platform, and one of the easiest ways is to intercept communications and gain access to private information shared amongst the users, and figure out what to market to their ‘target audience’.
This is a great way of pulling in the advertising bucks, but, the only catch is, the user has to consent to the use of their data. Since its announcement, users are fleeing from the service and are opting for other messaging platforms that will not use their private information.
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