Internet Usage Stats : Devices and Habits
The internet has become an integral part of our daily lives, with billions of people around the world relying on it for communication, information, and entertainment. In this article, we’ll delve into the latest internet usage stats and trends, exploring which devices are used to access the internet, and how much time people spend online each day.
Devices Used to Access the Internet:
- Smartphones: 63.4% (average usage time: 4 hours 38 minutes per day).
- Desktop/Laptop Computers: 21.1% (average usage time: 2 hours 45 minutes per day).
- Tablets: 8.5% (average usage time: 2 hours 20 minutes per day).
- Smart TVs: 4.5% (average usage time: 1 hour 45 minutes per day).
- Gaming Consoles: 2.5% (average usage time: 1 hour 30 minutes per day).
Internet Usage Trends:
- Average daily internet usage time: 6 hours 40 minutes.
- Most popular online activities: social media (2 hours 30 minutes), video streaming (1 hour 45 minutes), online browsing (1 hour 30 minutes).
- Mobile internet usage accounts for 70% of total internet usage.
- 55% of internet users access the internet outside of their homes.
Demographic Insights:
- Younger generations (18-24 years) spend more time online (7 hours 30 minutes per day) than older generations (65+ years) (3 hours 30 minutes per day).
- Men spend more time online (7 hours 15 minutes per day) than women (6 hours 30 minutes per day).
The internet has become an essential part of our daily lives, with smartphones being the primary device used to access the internet. Understanding internet usage trends and habits can help businesses, marketers, and individuals optimise their online presence and strategies.
Would you like to optimise your online presence across all devices? Get in touch with us! We would be happy to assist!
