UK Tech Hub train SA Entrepreneurs in online sales
The UK-South Africa Tech Hub, which is a UK Government initiative, has been hosting a free, four-part virtual training programme that is powered by Loudhailer.
The programme focuses on assisting SA entrepreneurs, mainly women from under-resourced backgrounds, to become sales-ready by the end of 2020.
The programme’s focal point is to skill entrepreneurs in selling their products online.
Workshops were hosted for SA entrepreneurs focusing on a range of topics from, eCommerce and online sales, digital marketing, and showcasing to selling and shipping products online.
The workshops hosted by UK-South Africa Tech Hub provided participants with a thorough understanding of the sales value chain. This was done with a step-by-step guide on how to correctly list and market products digitally, process payments online, and transport goods to the customer via shipping.
During the first phase of the workshops, business owners were presented with a variety of ways to virtually showcase and sell their products. Options included a website, social media, and online marketplaces.
The second phase of the workshops discussed the benefits of online payments and helped business owners register their businesses and incorporate the payment process into their website.
The third phase focused on the delivery of products especially shipping through online services. The third phase focused on why and how businesses should integrate click and collect solutions into their platform.
To ensure the longevity of the workshop, the UK-South Africa Tech Hub will create a playbook to be shared amongst attendees which will reiterate what was discussed in the workshops, allowing entrepreneurs who were unable to attend to have access to the information shared.
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